mtn summer 

retail campaign

While freelancing at Metropolitan Republic JHB in 2014, I was given the opportunity to work on a logo for the MTN summer campaign - Siya Wina Mzala. I designed the logo and hopped onto some MTN summer creative.

 

This particular campaign would come alive in all MTN store fronts - continent wide. The creative had to be strategic and functional due to the vast application of it. We conceptualised a plan and created 6 and 3 panel variations for the different sized store fronts, almost 2m in height. Due to the cellphone deals needing to switch out - the deal was strategically placed on one panel so only that panel needed to be reprinted.

 

The shoot was a great experience. I so enjoyed the energy of the models - Nhlanhla Nciza and Theo Kgosinkwe, the Mafikizolo duo. The fashion, colours and the all vibe of the shoot and idea inspired the explosive visual direction.

 

 

ART DIRECTION

STRATEGIC DESIGN

LOGO DESIGN

 

 

 

X

 

 

 

this creative

is continent wide

logo

design

_______________________

3 panels

6 panels

store fronts

_______________________

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