mtn summer 

retail campaign

While freelancing at Metropolitan Republic JHB in 2014, I was given the opportunity to work on a logo for the MTN summer campaign - Siya Wina Mzala. I designed the logo and hopped onto some MTN summer creative.

 

This particular campaign would come alive in all MTN store fronts - continent wide. The creative had to be strategic and functional due to the vast application of it. We conceptualised a plan and created 6 and 3 panel variations for the different sized store fronts, almost 2m in height. Due to the cellphone deals needing to switch out - the deal was strategically placed on one panel so only that panel needed to be reprinted.

 

The shoot was a great experience. I so enjoyed the energy of the models - Nhlanhla Nciza and Theo Kgosinkwe, the Mafikizolo duo. The fashion, colours and the all vibe of the shoot and idea inspired the explosive visual direction.

 

 

logo

design

_______________________

  • ItsNicholewithanH_instagram-icon
  • Handpoked_Humancanvases_instagram-icon
  • MOON-MAGIC_icon-black

Follow me on Instagram

N I C H O L E W I T H A N H °  All rights reserved. © 2019