superbalist.com digital design and art direction
In 2015 I moved to Cape Town and started working as an art director and digital designer for one of the trendiest e-commerce retailers in the country: Superbalist.com. I was responsible for the visual look of Superbalist's online content. This meant crafting website layouts, look and feels for seasonal fashion campaigns and creating new skins for digital mailers. I worked with some of the most loved fashion brands in the world; Nike, Adidas Originals, Vero Moda, American Apparel and G-Star Raw just to name a few.